Leave it to a guy to invent reversible underwear, I guess. They’re made from recycled T-shirts, too. Couldn’t be anymore Maxim-mag demographic if they were sold in resealed beer cans. But here’s the part that amuses:

“A couple years ago, I went looking for Underoos, but they don't make them for adults. I wanted my own Spiderman underwear. So I got a T-shirt, cut it up and made it into underwear. My friends wanted them. I started selling them in bars from a messenger bag and then stores."

Hint: the reason they don’t make underoos for adults is because adults are not supposed to wear underoos. Imagine Bogart waking up some morning, pawing through the bureau, then whining to Bacall: Baby, where’s my Captain America Underwear? I can’t go out without my Captain American underwear! She'd walk into the room and slap him, just on general principle. We need to set some new rules for modern manhood here: you can have your dolls, and call them Action Figures, and you can watch cartoons all your life, but you cannot have Yoda sheets and you cannot wear underoos.  

Here’s some more local fashion;  my favorite might be the last one, where both the casual and business models look like they staggered out of “Shaun of the Dead.”