The Washington Boulevard Project

If you’ve ever visited one of those sad deindustrialized cities with a moribund core, you know how they tried to bring the downtown back: banners and trees. If not trees, then flower baskets hanging from ornamental light fixtures. But certainly banners. If you hang something from every block that says History District or Pennsylvania’s Culture: On the Grow or Home of the 2003 Upper West New York Jazz Festival people will come back.

But they don’t. I wince when I read about beautification programs, like this one. Downtown Minneapolis isn’t dead – but when they start talking banners and trees, I can hear the mortician rummaging through the drawers for the right shade of lipstick. I’m all in favor of making Washington Avenue look better, but it’s been getting there on its own for years. Who ruined it in the first place, after all?

A little history. Here’s Washington Av, looking towards Marquette. It’s 1894.

 

The avenue ran parallel to the river, and the commercial district grew up along this spine. But it soon pushed west; all the fashionable shops began their march up Nicollet, and Hennepin was the preferred locale for sturdy office blocks and bright new theaters. The area fell, and fell quickly. By the end of the 40s it was bum-choked, unsafe, lined with pestilential flophouses, its alleys filled with heaps of busted bottles. Skid row. It looked cool at night, in that B&W film-noir sense:

Rough crowd, though:

 

This wasn’t what the city fathers had in mind, and faced with suburban flight, they decided on drastic medicine: knock it all down.

We’re lucky that they saved some landmarks – the train station, now a hotel and skating rink, and the old Federal Building. The destruction stopped north of Hennepin, though, and the giant old warehouses have been reclaimed and rehabbed. Most of the development that was supposed to fill in the gaps never happened, and the southern downtown end was shabby and dispirited for years. But it’s different now: the Guthrie and new condos have changed the street completely, and it’s done so well you’re surprised to find anyone’s worried about Washington Avenue at all. Said the Mayor, when unveiling the new plan:

“When friends come to town, how many of you say, 'You've got to come down Washington Avenue,' " Rybak (said) as he unveiled his vision on Tuesday. "Well, we should be able to say that when you come to Minneapolis, 'You can't miss Washington Boulevard.' "

I always take people to Washington Avenue. It’s a great example of a street that took two near-fatal hits – urban renewal and a freeway - and came back.

If nothing else, it’s a lesson in urban planning: Anything you impose on the street – in the name of good intentions, of course – will later be undone by someone, in the name of good intentions. Personally, I don’t want it to be the Champs Elysees; I want it to be Washington Avenue, which it’s been all along. Despite our best efforts. I wish them the best with this, but I suspect the street would do just fine on its own. And none of it will matter if it’s not safe at night.

An excellent book on the subject can be found here - amazing photos, great history. The Strib’s own Roadguy blog weighs in here; the project’s website is here.

 


Posted in |   James_Lileks's blog | login to post comments

You would think...

...that these "City Fathers" had never read Jane Jacobs, or any of the few dissenting voices against '60's urban renewal. They have largely been vindicated.

I wonder who actually benefits from these sort of large-scale imposed projects. It seems to me that they are always attmepting to sanitize the city for the benefit of the suburbanites.


Wash Blvd...

If you just look at the street with google earth, it seems the street needs a park ramp and a couple more buildings. Give a grant for the ramp and use tax breaks to encourage commercial and residential development. Isn't that easy?
Given the problems of Minneapolis is it fair to say Rybak hasn't a clue? The attic is on fire and he wants to buy some new couches for the family room.


Washington Boulevard??!! For goodness sakes, WHY?

Why do the 'great city planners' like to re-name streets? Washington Avenue is a perfectly fine name. I remember a round of 'suggested improvements' in the late 70s, when Minneapolis Star columnist Barbara Flanagan was trying to push to re-name "First Avenune North" to "Butler Way". Oh, sure, that was 'hip' for awhile--we all enjoyed the renovated Butler Bldg--but there was no reason to rename the entire STREET, for Pete's sake. And who would know the connection now?


Sure way to tell if it's a bad neighborhood

The worse the neighborhood, the more signs and banners proudly proclaiming their great and historic name.


Washington Ave. Urban Projects

There is much to be said for making the street attractive, but as you noted, that won't draw people in. The question that isn't asked (or is hushed up) is "why should anyone go there?"

There have to be businesses and people living there and wanting to live there and conduct business. And that turns on the old problems - parking and security, and cleanliness. Alleviate those problems and you will re-attract people to those areas. My generation (I'm forty-one) did not see downtowns in their glory, we had malls, and malls are not a place for an adult to hang out.

Provide good security, cheap parking, keep the litter picked up, and attract destination businesses. It won't happen overnight, but those three are the key, I think, to revitalizing a downtown.


Revitalizing slogans

Wilmington, DE: A place to be somebody.

Turns into:
A place to be a body
A place to dump a body


Washington Ave

I love the photos. I can hear the blast of dissonant jazz horns just looking at them. The best is the guys standing out in front of the bar. Who knew they had litter and unhappy people in the 1940s? Well, at least they're wearing their hats. Whatever forces could derail a human life back then couldn't push a man so far that he'd go out in public hatless.

My co-workers and I enjoyed a chortle over the "It'll be just like Paris!" headline. Does the Champs Elysees have a baseball stadium with its own LRT stop? I think not.

IMO, the best thing we could do for Washington Ave is to convince Sex World that the 1970s are over. I know we can't run them out of business because it's a free country or something, but man, it would be great if they chose some different exterior colors.


Wilmington DE slogan

From my visit, I'd thought it was "a place to beat somebody".


Washington Ave - Urban Projects

Oh yes! Avoid cutsey slogans until there is actually something there to justify the slogan. Otherwise it is just hype, and hype doesn't last six months. The first person who explores the new 'hyped' area and reports back drives nails into that coffin. And I would be surprised if most people in this advertising saturated society don't look at hype and immediately discount it, and avoid the area based on past experience with 'urban renewal hype'.


Washington Ave - or General - whichever you want it to be.

BTW - and OT - I like the photo of the Lasers racing on the lake. When I was a kid a friend's dad had a Laser and we ran that sailboat a lot on Higgins Lake, Michigan. And we ran my mom's old Sailfish. I have the Sailfish now (it's fifty-two years old) and try to run her every year on Higgins Lake. More fun for little kids than running a sailboat can't be matched by any game. I hope to get the old girl out this weekend and have her run again.


skid Row

I would be stunned to learn that Mr. Lileks hasn't seen it, but TPT has an excellent documentary that they run every 6 months or so about skid row. Some great 8 mm footage, and some interesting comments by retired Judge Lindsay Arthur, who was a municipal court judge back in the day, and had to handle a lot of the criminal cases arising out of the antics of some of the Skid Row denizens.


revitalization

I live in a small town in Maryland, where we have talked about and worked for "revitalizing" our charming Main Street. My question is - why do they let the areas get into such bad shape in the first place? Our Main Street is charming, with some restaurants, an Irish Pub, jewelry stores, art stores, frame stores, music store, etc. Parking is a pain, and there are lots of bums around and that is a problem. But we have made great progress and Westminster Maryland has a fine Main Street. Maybe sometime I'll send you some pics, James, and congratulations on the new gig.


Bar 24

I'm from the East Coast. I can't tell you how many 'Bar 24' joints I've seen. The thought is just great! All similiar to the 30's picture on Washington Ave.

If Mpls doesn't like Sex World or De JeVu maybe they could pass an ordinance prohibiting pink buildings or awnings :)


Very good points about how

Very good points about how tarting up Washington Ave won't make it a destination, however as you said yourself, Washington is coming back on its own. Is there anything wrong with cleaning up the streetscape for an area that's already improving? If there's already some momentum there, a more pleasant environment will only help it continue to improve.

I'm relatively new to town, but I imagine the area around Surdyk's in the near northeast must have had some kind of sidewalk/streetscape makeover sometime in the recent past. It's even got banners! But certainly that wasn't a sign of impending doom for the area. The gentrification never quite made it all the way up Hennpin and Central in the area, but maybe if they'd fixed the streets up that way it might have.

Food for thought!


Washington Ave.

James, if you haven't, I urge you to go into the Strib's morgue (in the basement) and read some of the clips on the Gateway project. I did once, on a slow day, and it's fascinating to see how the newspaper's attitude evolved.

They did three major series on the topic: in '52, '55 and '56, if I remember. Anyway, the point is how the reporting changed from first to last.

The first series (and this was news, not commentary), focused on the sturdy, seasonal workingmen who deserved a better place to live than the flophouses of the Gateway.

The third series led off with a fairly graphic, for its day, description of the syphilis and gonorrhea rates of the Gateway hookers.


Remember the river

Don't be so quick to snicker about RT's efforts to beautify the old Gateway area. True, it's already doing a good job beautifying itself, but don't forget that the current wave of private investment was kick-started by a decade of public investment (in the Stone Arch Bridge, Mill Ruins Park, the Depot, the Guthrie, etc.)

The sad fact is that redevelopment in a state with a real estate market distorted by a uniquely short history of permanent settlement will almost always need public investment. Conversely, public investment has historically been a good way to ensure good development (in terms of affordability quotas and design standards).

And thanks, by the way for mentioning the fact that free-market actions were the deciding factor in the original slump of the Gateway.


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